Lacoste – Sur les traces du crocodile
creative direction, brand content, editorial photography, retouching
Produced by Béton Brut
A fashion editorial photoshoot celebrating the iconic brand Lacoste in an idyllic seaside landscape. The crocodile buoy, a flagship accessory of Lacoste, adds a playful and subtly referential note to the brand's logo, creating a perfect harmony with the natural and sparkling environment of the Marseille coast. This original setting celebrates the various facets of Lacoste with finesse and creativity.
La Friche de l’Escalette – Parc de scuplture et d’architecture
global identity, creative direction, graphic design
Produced by Béton Brut
La Friche de l'Escalette is a cultural project that allows visitors to discover an industrial heritage combined with an exhibition of lightweight architecture and sculptures. SBB redesigned a visual identity based on a modular graphic system inspired by the functionalism of Jean Prouvé's micro-architures.
Produced by Béton Brut
La Friche de l'Escalette is a cultural project that allows visitors to discover an industrial heritage combined with an exhibition of lightweight architecture and sculptures. SBB redesigned a visual identity based on a modular graphic system inspired by the functionalism of Jean Prouvé's micro-architures.
Lacoste – New Area
content strategy, art direction, motion design
Produced by Béton Brut
A 3D creation for Lacoste, which revisits their iconic logo in a daring chromatic experimentation. This innovative approach offers a reinterpretation of the brand, while providing a new creative perspective to express the essence of Lacoste.
Benjamin’s Morning Rituals – Portrait of an Actor in the Privacy of His Home
creative direction, editorial photography, retouching
Produced by Béton Brut
The photographic project "Benjamin's Morning Rituals" provides an intimate insight into an actor's morning routines within the comfort of their home. Capturing the essence of absurdity through each gesture and moment, this series of images unveils a unique blend of determination and chaos. Crafted by Béton Brut, this project beckons an irreverent exploration into Benjamin's extravagant and boundless universe, where every morning unfolds as an adventure brimming with surprises and unforeseen twists.
Produced by Béton Brut
A 3D creation for Lacoste, which revisits their iconic logo in a daring chromatic experimentation. This innovative approach offers a reinterpretation of the brand, while providing a new creative perspective to express the essence of Lacoste.
Benjamin’s Morning Rituals – Portrait of an Actor in the Privacy of His Home
creative direction, editorial photography, retouching
Produced by Béton Brut
The photographic project "Benjamin's Morning Rituals" provides an intimate insight into an actor's morning routines within the comfort of their home. Capturing the essence of absurdity through each gesture and moment, this series of images unveils a unique blend of determination and chaos. Crafted by Béton Brut, this project beckons an irreverent exploration into Benjamin's extravagant and boundless universe, where every morning unfolds as an adventure brimming with surprises and unforeseen twists.
Lasha – Ocean Eyes
creative direction, photography
Photography by Béton Brut
Post Production by Atelier Moma
The photographic project "Ocean Eyes" is a visual expression of the song by experimental electronic artist LASHA. In collaboration with MOMA studio, our conceptual work explores our relationship with the ecosystem and offers a reflection on our impact on the environment that surrounds us.
Photography by Béton Brut
Post Production by Atelier Moma
The photographic project "Ocean Eyes" is a visual expression of the song by experimental electronic artist LASHA. In collaboration with MOMA studio, our conceptual work explores our relationship with the ecosystem and offers a reflection on our impact on the environment that surrounds us.
Ôkhra – Ecomuseum of ocher
exhibition identity, creative direction, graphic design
Produced by Béton Brut
The Ecomuseum of Ocher, referred to as Ôkhra, located in Roussillon, organized the 2020 edition of Rendez-vous de la Couleur, a unique experience that combines creativity and science. In order to highlight the location of the site and promote its discovery, SBB designed a communication campaign aimed at arousing visitors' interest and intrigue around color.
Produced by Béton Brut
The Ecomuseum of Ocher, referred to as Ôkhra, located in Roussillon, organized the 2020 edition of Rendez-vous de la Couleur, a unique experience that combines creativity and science. In order to highlight the location of the site and promote its discovery, SBB designed a communication campaign aimed at arousing visitors' interest and intrigue around color.
Chantal Thomass – Impertinentes
content strategy, creative direction, photography, retouching, brand content, motion design
Produced by Béton Brut
The “Les Impertinentes” fancy panties collection by Chantal Thomass is reimagined through a digital lens, with an unapologetically girly aesthetic. SBB created a contemplative digital content to showcase the centerpiece of the collection.
Produced by Béton Brut
The “Les Impertinentes” fancy panties collection by Chantal Thomass is reimagined through a digital lens, with an unapologetically girly aesthetic. SBB created a contemplative digital content to showcase the centerpiece of the collection.
Le Feuvre & Roze Gallery– Logologique
photo production, retouching
Produced by Béton Brut
Under the editorial direction of the Le Feuvre & Roze gallery, SBB produced packshot photographs of the works of artist Mehdi Cibille, also known as Le Module De Zeer, for the printed sales catalog of the "Logologique" exhibition.
Le Module De Zeer – Human Space
editorial design, art direction
Produced by Béton Brut
SBB designed and laid out LeModuleDeZeer's retrospective catalog, which reflects this man's passion for contemporary art as well as his exploration of urban space. Intended for international art enthusiasts, this booklet offers a complete exploration of his works from different angles and in different languages. The layout is in harmony with the exploration of urban space in the artist's contemporary art, creating a captivating visual backdrop around the voids and fullness, with legends cleverly associated with architectural and iconographic perspectives for an immersive reading experience.